Home' Asia Pacific Packaging Magazine : February 2013 Contents 30
A new direction for the PCA
OVER the last year, the Packaging
Council of Australia has been
actively re-examining and
reassessing its strategy, its focus
and the way it operates, as well as the
broader issue of changing the way
companies in the packaging value chain
As part of this exercise, we have
spoken to numerous companies and
industry organisations to gauge their
attitude and support -- including
packaging manufacturers, labellers,
contract packers, designers, brand
owners and retailers.
The support amongst companies for
change has been encouraging, indeed
far greater than we had expected. This
support refects their attitudes to a
number of issues:
The need for a stronger, co-ordinated
and united voice to secure better
policy outcomes. The advantages are
in having the entire packaging supply
chain - manufacturers, brand owners
and retailers as well as others - sitting
around the same table to consider issues
of common interest.
Concern about the trend towards
increasing regulation and red tape from
numerous government agencies, both
Federal and State.
The need to reduce costs and secure
more effective representation. An allied
issue is the doubt about the viability of
many industry associations unless they
At its meeting in late January, the
next phase of the plan was endorsed
by the PCA Board, which approved the
following nominees to join the Board.
Nigel Garrard, president, Amcor
Australasia and Packaging Distribution;
• Simon Le Gear, general manager,
Procurement Commercial Services,
• Richard Olsen, managing director,
• Jacqueline Moth, general manager,
Marketing and Sales, Asia Pacifc,
• Anthony George, operations
program manager, Shrink & Stock,
The addition of the retailer
representatives on the Board is a frst
and is a signifcant development. With
Cameron Dellar (HJ Heinz) and David
Carter (Lion) already on the Board, the
result will be a broader focus to PCA's
priorities and Board discussions.
In short, it will strengthen the PCA.
Indeed it is already changing the PCA.
Our objective is to present an
organisation and an industry which:
• Represents the entire packaging
value chain -- raw material supplies,
brand owners, manufacturers,
retailers, designers as well as the
value packaging provides consumers.
• Contributes substantial value
to Australia -- they are a major
industry employer, a contributor to
our national economic and export
growth, have a solid record of
innovation and product development
and a history of environmental
• Provides an effective packaging
business advocacy voice with
governments and the community.
Gavin Williams, CEO of the
Packaging Council, explains the
new direction that the industry's
primary association is heading
in and the reasons why
Our Next Function
On Thursday February 28 at Caul eld Racecourse in Melbourne, David
Martin, vice president and general manager, Avery Dennison Materials
and President of the PCA will provide a detailed insight into the future
path and priorities for the PCA.
He will comment on the PCA's objectives:
• Education and training
In addition to Martin, the meeting will have presentations from two other
Simon Le Gear, general manager, Procurement Commercial Services at
Coles (and a new PCA Board member), will address the following issues:
• Retail trends – What are the key trends currently driving retailers?
• Packaging – What are the major packaging issues for retailers?
• Packaging Suppliers - What expectations do you have from them? What
are the key drivers in selecting your manufacturers?
• Innovation and Sustainability – How important are these issues for
Coles? Have they gone of the boil in the current global economic
Peter Bares, CEO of Bebi Australia, will provide an insight into the Bebi
Drinks products and share their packaging story. Bebi Drinks was
successful in the 2012 Australian Packaging Design Awards, winning Best
His presentation will focus on:
• Brief background into Bebi Drinks.
• Supplier relationships – Positive and negative experiences with
packaging manufactures. What are the keys to becoming a long-term
• Packaging manufacturer requirements – What are the most important
issues – Cost? Innovation? Quality? Sustainability?
• Role of the consumers – Pack design, range, and distribution channels
• Success from the 2012 Australian Packaging Design Awards
Details about this function are on the website – www.pca.org.au
And please give me a call if you wish to discuss any matters raised in this
New direction: PCA to include entire packaging value chain
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